New product Research Paper Example | Topics and Well Written Essays - 1250 words

New product - Research Paper Example This pricing strategy allows the business to attract customers through using persuading the customers emotionally in terms of the pricing messages (Schlag & Schade, 2003). The business set the prices of their offerings at prices points that seem unusual which makes the customers feel that the prices offered are los. For instance, more consumers will go for the products with prices set at $29.99 rather than $30. This pricing strategy will attract the customers who usually look for value of the product. The preference of this method is due to the chance that if gives to the business allowing it to attract more customers without changing the content of the product. This pricing strategy allows the business to adjust pricing in favor of the customers with reference to variety of circumstances. The differential pricing may come in form of discounts coupons or rebates. The discounts will increase the number of customer since it attracts those who might not be able to afford the original price. The differential pricing serves as a form of incentive to the customer since it relieves them of the supposed high prices. This is a pricing strategy used by firms, which would like to sell different products in the same product range and at different prices points based on the features and benefits (Smith, 2012). It is suitable for the business since it would like to offer mobile grooming services that always come with multiple products. Mobile grooming is the primary while other product arises from this such as maintaining friendly environment for the pets. This strategy is suitable for Pyramid Solution business since it involves the firm being flexible in their prices (Smith, 2012). This pricing strategy allows the business to reduce the price of offering in the quest of attracting customers. It applies to almost all existing industries hence it will be suitable for the business. Road transport involves the use of the motorway network to transport goods to

Strong Peso Hurts Food Exports Essay Example for Free

Strong Peso Hurts Food Exports Essay Philippines economy nowadays portraits a good start for, as we are lifting our country from the previous economic situation. Not including the whole world economy, we are experiencing a smaller amount of problems in our economy than the recent. The rate of exchange between our Pesos against the Dollar is going stronger from now and as some bank company said that it could reach as high as â‚ ±37.50 in the next year. This is worthy for our country that it could raise the percentage to lessen the financial crisis and issues of our economy here in the Philippines. However, this could also mean that some other Filipinos, who are contributing a lot in our economic growth, will be at an edge of helping themselves to this â€Å"firmer peso†. Strong peso plus the high sugar price, makes local food producers and exporters come to haste to restore the D-Sugar allocation of 2 percent. This will be considered as hedge for the on-going raise of the peso coupled with high sugar price, which cost around â‚ ±40 to â‚ ±44 per kilo without duties and taxes. The D-Sugar allocation is the use of food producers and exporters for local consumption and export of their products. However, the D-Sugar allocation of 2 percent is too small to make a depression on the profits of sugar producers, but its closure will cause a huge percentage on the production costs of food exporters. One of the factors that affect the Philippine economic growth is price control. Price control defines as governmental imposition on the prices changed for goods and services in a market. It is usually intended to maintain the affordability of staple foods and goods and to prevent price gouging during shortage, or alternately, to insure an income for providers of certain goods. These are two primary forms of price control, a â€Å"price ceiling†, the maximum price that can be changed and a â€Å"price floor†, the minimum price that can be changed. The Philippines is one of main product that commonly buys in markets, groceries stores, etc. The government wants to change its minimum price, which rejected by the administrator of Sugar Regulatory Authority. ~Reaction The Philippine Food Processors and Exporters Organization Inc. is a great factor in the Philippine economic society. About its appeal of restoring of D-Sugar, which is not yet responded by the Sugar Regulatory Administration (SRA), will be the hedge for the food exporters to the firmer peso that their expectations of the peso-dollar exchange rates will reach â‚ ±37.50 against the dollar. Exporters, in general, in this case could lose around $100 million from this year as they are dependent of the dollar as the international trading currency. The landed cost of imported sugar is now about â‚ ±40 to â‚ ±44 per kilo before duties and value-added tax. Local sugar, on the other hand, sells these sugars for about â‚ ±54 to â‚ ±70 per kilo. As the dollar continues to appreciate, food exporters carry the burden of absorbing the increasing ratio of loss to margins, and that leaves domestic manufacturers at the losing end. It is very unfair for the food exporters, sugar exporters, without any hedge to cancel the D-Sugar restoration and is now coupling with the strong peso exchange rate with the dollar. Sugar producers will be at risk to have another pricing system to regain the loss form their margins and profits. Sugar Regulatory Administration (SRA) issued Sugar Order 4, series of 2009-2010, converting C-Sugar, or the country’s reserve sugar to B-Sugar for the use of the domestic market. They now abolish the D-Sugar to provide an improvement in the C-Sugar in the domestic supply. It is an aid for the domestic sugar producers as they lucky that they are being supported by the government. However, eliminating D-Sugar plus the increasing value of Peso, is a disease for the food exporters as they may lose not only their margins and profits, but their competition on other countries. Philippine economic growth rate may decrease in such a gap as the sugar which is the main exports for the food exporters which has a greater percentage in contributing to our economic growth. There will be a massive unemployment in some food companies as this problem may tend to be fatal in the next years without any hedge or solution to the abolishment of the D-Sugar. Lots of domestic food producers may shutdown for this reason and a serious displacement as cheaper imports flood the local market. As the currency of peso goes stronger against the dollar, it affects a lot of factors in the Philippine economy. There are lot of appeals concerning sugar because of its continuous increase of price. Local market hurts from the appreciation of peso and comes with a solution of an appeal to aid their problems. But is SRA insisted, they explain why they can’t just take a control over the price of sugar. Moreover, there should be a manipulation in sugar or unstable value of supply and price over the sugar. There is a big increase of percentage in the stocks of sugar so there is no current manipulation. Resoucrce: http://literasura.blogspot.com/2011/07/reaction-paper.html

raising cattle :: essays research papers

Raising Cattle across America Cattle are being produced all across the United States. From Canada to the Gulf of Mexico and from California to the Atlantic Ocean there are several thousand head of cattle being raised. However these cattle are all being raised the some way or under the same conditions. Ranchers in the north have to deal with snow and ice while the southern ranchers are dealing with mud, water, and, mosquitoes. The people raising cattle in the Midwest are faced with droughts and having to keep their crops and cattle watered. Raising cattle in the northern part of the United States is more than just raising cattle and being cold while you do it. Keeping your cattle with fresh water, feed, and, hay is sometimes a task anywhere in the country much less when you have to deal with temperatures that are twenty degrees below zero. When it is this cold outside your cattle do not have fresh water until you go and break the five to ten inches of ice on top of their water trough. Feeding your herd also creates problems. When you get the hay for your herd to make it through the winter it can not be just any hay. You have to send your hay to a laboratory to get it tested. By having your hay tested this tells you if your hay has enough protein for your cattle to make it through the harsh winters. â€Å"We’ve had cattle starve to death with full bellies† says Paul Walker, extension livestock agent of Alamance County, North Carolina. â€Å"They received plenty of hay but it was not enough to meet the ir nutritional needs.† The hay you feed needs to be at least nine to fourteen percent protein. The higher the protein the better the hay is and the better the hay you feed the better your cows will be. Just below the extreme northern part of the country is where droughts are a

Service Providing Robots :: Robotics

Many years ago, service-providing robots have been considered no more as fictitious thoughts made by deranged scientists and professors. In recent years, people have seen it become a reality. Within the past few years, many robotic products have come out that provide services for humans. Demand for these products have increased dramatically since then. One such robot is the Roomba, by iRobot. One author stated, â€Å"Uh oh. Somebody’s going to have to clean this up, I thought, looking down at the sausage and hamburger bits all over the carpet†¦As I went to get the vacuum cleaner, I wondered if it was time to get a personal robot.† He isn’t alone, stating that more than 1.5 million domestic cleaning robots have been sold by iRobot alone. They make four different models that clean all types of surfaces. Due to this sudden increase in sales, other companies have produced other robot types. A few examples are the Zucchetti Orazio floor cleaner, the Karcher RC3000 Robocleaner, and the Electrolux EL520A Trilobite. Although demand has not caught up to the new boom in the industry, the companies will welcome consumers with open arms when they decide to make the switch also. (Toplikar) Another article, released in 2003, states that in the first six months of that year, there was a twenty-six percent increase in demand for domestic and industrious robots for households and factories. Between January and June of 2003, 80,000 new robots were sold in Europe alone, claims the UN Economic Commission for Europe and the International Federation of Robotics, despite the twelve percent drop in the robotics market the previous year. Sales in North America increased an amazing thirty-five percent; a true economical boom. Industry still uses the majority of robots in manufacturing, although domestic units continue to grow. The majority of robots are in Japan, yet sales and use of robots in the United States will likely rise up as well. In 2002, new units, such as the automated lawnmowers and vacuum cleaners, rose from 20,000 to 33,000 units in a single year. (Clark) A third article talks about the disappointment in the year 2001, when Sony’s Aibo, a limited robotic dog came out, and how robots are going to improve in the years to come. In a talk with the creator of RoboSapiens, Mark Tilden, he explains the realistic future of robots. Robots are going to match their function, such as for entertainment, cleaning, and intelligent service. Robots already are becoming exactly what he said. In the year 2010, it is predicted that there will be 55.5 million robots, with a market of $75

Loyalty Marketing

Customer Loyalty Program for Restaurants in a five Star Hotel:Customer marketing long since began when marketing practices started.   Loyalty marketing is not a new concept.   Best customers generate most profits an example was in the 50s when ‘mom & pop stores look after its best customers.   A good customer spends more than thirty percent and keeps coming back but worst customers are less loyal.Chris X. Moloney and Fred Reichheld noted that loyalty marketing has a new marketing discipline called â€Å"Customer Advocacy Marketing† (CAM).   This programme in marketing is strongly linked with loyalty and customer referral (Wikepedia).With the future, it seems that new technology can always be costly but it is a marketer’s friend.   Hence, technologies and techniques of the past in some tasks are most reliable and appropriate especially in the business of hospitality and restaurants particularly for tasks where attitudes and habits of consumers are difficu lt to change.I.   Customer Loyalty – its benefitsThe rapid advancement of technology, relations between the 21st century customer and supplier needs to be nurtured because of growing competition and new demands or high customers’ expectations.   Restaurant businesses grow faster than the rate of demand.   A business is building up then suddenly a new comer comes along.   For this reason, it made sense to nurture or retain regular good customers than to attract new ones.a. Long Term ProfitabilityMarketing is supposed to contribute long term profitability into a business but competition is intense.   Now it is important to regard its effort in a changing marketplace.First of all we must check how a loyalty program fits an establishment, how can it continue to progress, and how to encourage future investment for its continuous development or its expansion?Customer Loyalty Program is only one aspect of the comprehensive marketing techniques but it is the central pillar of the plan.   In the article written by Randolph Hobler he noted that only 5% of the top 130 restaurants in the US have loyalty programs (Hobler).   Sixty percent of consumers go to restaurants with rewards program.   However, despite of the knowledge that a good loyalty program pays back from the very beginning; (example is the Tesco’s Club Card who makes money from day to day). Still, only twenty five percent of the National Restaurant Association in the U.S. used loyalty program.To attain this program data must be collected and from these data a study or an intelligent interpretation should be provided to have much clearer picture on the customer base.   Most of the program will have this question â€Å"When is the payback begun to happen?†Ã‚   For some it happens right away but in some it will depend on the circumstances.b. Customer RetentionHigh performing companies retains customers and magnets other clients.   Businesses that retains its client s makes more money at lower cost than the one who constantly pays for advertisements just to invite new customers.   A loyal customer depends mainly on the good and sound practice of the business and its marketing schemes at all times.   Clients are normally easy to lose than to win.Retaining customers have simple principles:   know your clients and reward them.It is important to perform the following tasks:a. Study the peak-hour and plan to retain the number of customers at slow times.b. Make new menu items and take-out productsc. Provide functions activities such as parties with specialty drinksd. Up-sell products like value mealse. Provide incentives and encourage secure registering and loading of cardsf. Changing business operations for a greater profit must also be considered by creating an economic balance between getting the attention of customers and in giving them rewards.II. How to build customer loyalty – its factorsCritical factors to built customer loyaltyM arket Size or EstimationThis is a tool which gives very good guidelines to calculate market sizes reasonably of the member base who would receive loyalty programs or rewards.Trends and ForecastTrends means consumer behavior and spending patterns based on customer marketing initiatives and forecasts of future marketing campaigns.Best practices and InnovationsProblems with loyalty programs and practices will be examined like issues and pitfalls, corporate values and visions including inconsistent messages to consumers, comparing loyalty rewards from competitors and finding out what does not work.Best Customer Marketing Access Pricing and Customer Lifetime ValueAs it implies, directing good customers since they bring the most profit.   Since pricing strategy is the key features in every business, best customers should have access to discounted pricing throughout its lifetime.   Customers may collect points on their purchase on a frequent or everyday basis measuring loyalty’s effect on the customer’s lifetime value.Essential data or business models can be used to analyze CLV calculations.  Ã‚   â€Å"The most important factor in consumer loyalty program is the price†(Weiss). Although it is important not all people buy because of the price but sometimes because of   loyalty to the brand.Customer loyalty and analysis – New toolsWe do not develop loyalty tools from scratch but examine newer tools used by the loyalty rewards program.   Some of them are:   The loyalty token – it is the bit of the program that members carry in order to have contact with the program.   An advantage of this is to link the transaction with the database however those data can be transmitted to and fro.   Why?   It is important to search the true value and function of a reward, its properties, getting the most of it, and the reward redemption process.Human Aspect of the Loyalty programThe aspect of human loyalty is very important.   This is the cycle of customer – employee – shareholder/owner relationships.   These are actions and emotions that must satisfy every human condition.   This is also one way of keeping clients happy with a new policy since most of the time the front liners are the one who deals with customers closely and yet are the ones who are underpaid.Customer loyalty program for hotels, resorts and casinosOne reason why restaurants in hotels are not expanding on its reward program is due to the fact that almost 50% of visitors do not belong to any loyalty program.   The business is still an untapped market.  Ã‚   For instance the use of wireless consoles to summon waiters, loyalty programs with personalize services such as greeting the customer by the name and   seats the client at their favorite table with his usual drink etc.. Technologies are also employed to hasten meal preparations.The future of loyalty as what experts thinks:The best way of looking into the future is to examine what happened in the past and from that make a projection.   Though it is hard to make expectations because sometimes things happen when you least expect it.The trend for globalization will have two distinctive effects. One, there will be no division in the international border.   We will have a global macro-regional system as opposed to centralized system we have today.  Ã‚   Second, worldwide trend on customer loyalty will be more difficult to develop because of the ever changing consumer values. (Trend).The future is here today. It would be to the disadvantage of new marketers of today if they would not embrace the new technologies.We are expected to see in the future more sophisticated innovations and consumers will expect more points to buy items which ordinarily are out of reach.   Marketers who will not embrace this change will be at the least advantage state.Since the opening of Scala’s Bistro in 1995 a culinary of French and Italian countryside, the restaurants focused on list of primarily California and Italian selections of wine along with few French varietals.   Scala offers 10-15 choices by the glass and 150 selections by the bottle.   The restaurants serve culinary delights of both Italy and France; fresh local vegetables combine to a rustic innovative menu.   It has offered 18% of gratuity to parties of more than six.   One can be found at 432 Powell Street, San Francisco, CA. or search the web to find out comments of its satisfied customers.References:Hobler, Randolph. â€Å"Late to the Table.† 2006.Trend, Herman. â€Å"The Future of Customer Loyalty â€Å", 2007.Weiss, Allen. â€Å"Is Price *Really* the Most Important Factor in Consumer Loyalty?† 2007.Wikepedia. â€Å"Loyalty Marketing.† 2007.

The Rise and Fall of Alexandria Essays

The Rise and Fall of Alexandria Essays The Rise and Fall of Alexandria Essay The Rise and Fall of Alexandria Essay How the modern world was actually established is often overlooked and attributed to the powers and domination of Athens and Rome. What authors Justin Pollard and Howard Reid urge readers to understand, however, is the significance that the city of Alexandria had on Western Civilization. Both authors have worked in British and American television, and are accomplished in the film/documentary industry.Reid has also previously written five other books. In their narrative book, The Rise and Fall of Alexandria, they seek to emphasize just how important this little city was to the foundation of the modern world through accounts of history. Alexandria was built on the foundation of knowledge and intellect, with some of the greatest minds in the fields of Philosophy and Astronomy behind the operation. Alexandria was the birthplace of some of history’s most influential people and the ideas that accompanied them.The ideas of these influential people, such as Herophilus and his discovery of the human organs, and Aristarchus with his idea of a heliocentric universe, have been carried down for centuries and will never be forgotten. Alexandria was home to the incredible library and museum where some of the world’s greatest thinkers pondered and hypothesized the abstracts and ideas that were foreign to their time. Along with all of these historical facts about Alexandria, the city also houses one of the Seven Wonders of the World- the magnificent lighthouse, the Pharos.Alexandria, one of the most influential cities in the foundation of the modern world and a city whose â€Å"unique soul† (p. 1) has been overlooked by history. But, through The Rise and Fall of Alexandria, readers are able to experience the climb to knowledge and intellect, as well as the rise and fall of this â€Å"most extraordinary city on earth† (p. 176). Alexander founded the city of Alexandria in 331 BC. Alexandria was in a prime location for a provincial capital with its †Å"access to Egypt’s wealth and connections on to the Red Sea† (p. 7). He wanted Egypt as part of his growing empire.Not long after in 323 BC, however, Alexander died and left this newly established city to his half brother and baby son. Alexander’s childhood friend, Ptolemy, soon came to rule over the city and Alexandria began rising. Ptolemy had plans for the city and began building innovative roads and two sea harbors. With these new developments, authors note, the â€Å"fundamental plan of the greatest city in the ancient world was complete. † Houses, slaves, cattle, and taxpayers were being taken from surrounding villages and given to the capital city of Alexandria.When Ptolemy’s son and successor (Ptolemy II) began his rule on the city, he, too, threw himself into developing Alexandria and created a currency that could be used to sell and trade. Structures were built, such as temples and the lighthouse, and Alexandria was becoming known as â₠¬Å"the light of the world† (p. 92). Along with the furthering of physical growth to the city of Alexandria, there was also growth politically and religiously. Ptolemy wished to fuse ancient thinking with the modern thinking of the Greeks, so he devised a plan and created a cult through a fusion of two gods: the god of the dead and the living bull.And this Greco-Egyptian cult was created and called Serapis. Through this newly founded religion and the constant furthering of the city’s buildings and technology, Alexandria began to rise. One of the main and most important themes found in the history of Alexandria is how much the city and that period in time contributed to the knowledge of the world. Some of the most brilliant people influenced that particular time, including the great philosophers, Socrates, Plato, and Aristotle, as well as others such as Euclid of Alexandria, Herophilus, Aristarchus, and Eratosthenes.Alexandria was rich in knowledge because of the great mi nds that utilized and contributed to the city’s institutions, such as the library and the lighthouse, to hypothesize theories and concepts. For example, Eratosthenes observed ships on the horizon from atop the lighthouse in Alexandria and eventually was the first to compass the world and describe the globe. Aristotle, being the private tutor of Alexander, could be credited for laying the intellectual foundation for the city of Alexandria. He, too, contributed to the Library of the city.Behind the brilliance of Aristotle, one can find the influences of the great philosophers that preceded him: Socrates and Plato. Because of its saturation of intellects and the availability of resources (the library and museum), Alexandria was a city thriving with knowledge and new schools of thought. Alexandria was the birthplace of the modern world, â€Å"not led by legions of soldiers, but by dynasties of scholars navigating on a sea of books† (p. 1). Alexander was considered to be a living god by the Egyptians for over 3,000 years, but the Greeks, however, did not so easily accept this notion.At the death of Alexander, dispute over who should rule over the largest empire on earth was in play. Finally, Alexander’s childhood friend, Ptolemy who looked like an Egyptian and spoke like a Greek, became Pharaoh. The reign of Ptolemy, including his heirs, was one that lasted for five generations. As even the beginning of the Alexandria Empire showed a trend of a constant power struggle among kings and pharaohs, so it continued this way until its fall. With rulers coming in and out of power, Alexandria was under a constant power struggle.Since Alexander’s death, â€Å"the eastern Mediterranean had been involved in an almost continuous struggle among the descendants of his heirs for control over† Alexandria (p. 156). A power that was becoming stronger and more threatening was that of Rome. Whether it was the grain that attracted the Romans to Alexand ria, or the hunger for a place in history with the greatest conqueror, Alexander, the Romans were drawn to Alexandria. While under the rule of Cleopatra, the city of Alexandria was invaded by the Romans and the city was set in flames.The great Library of Alexandria lost some 4,000 papyrus scrolls, which although was not the end of the library, was the symbol of the city falling as the heart of it had been burned. In the spring of 30 BC, Alexandria was again invaded by Octavian and his army, and on August 1, â€Å"the Ptolemaic kingdom came to an end† (p. 172). Alexandria became a city in which it was dangerous to express one’s religious beliefs or opinions. In the middle of this dangerous time, the last scientist who worked in the library was a woman named Hypatia.The fact that she was a woman and that she was friends with the Roman governor made the Archbishop of Alexandria, Cyril, hate her. Hypatia was killed, and soon after, the Library was destroyed. The heart and mind, the central being, the core of Alexandria was destroyed with the Library, and â€Å"with the death of Hypatia, her city also began to die (p. 280). The streets were filled with religious extremism and violence and with ethnic tension; the customs were changing and even the language was transforming as influenced by the Egyptians (p. 80). Eventually the great city of Alexandria was torn down by the Muslim general and the place that had once flourished with civilization and knowledge became nothing but ruins covered in flour and grain- and so was the fall of Alexandria. Alexandria was a city that started out strong and promising, with its dedicated rulers and the plans they had to nurture and expand the empire. It was the center of knowledge and wisdom, a magnet for those with great minds and ideas about the world.The heart of the city was its beloved library. Intellects swarmed this great city to teach, to learn, to ponder, and to discover. Aristarchus â€Å"put the earth in heavens in motion† (p. 108) when he proposed a model of the solar system; Eratosthenes found the solution to the â€Å"Delian Problem† (p. 122); Archimedes figured out how to calculate the volume of a sphere: all these discoveries out of the city in Egypt. As I read through this book, I felt as though I was in the middle of it all.It felt like I was watching the birth of a baby as the city was founded, the hard life of growing up as the city underwent so many changes, and eventually the death of a legacy as the city was torn down. The city of Alexandria served its purpose of facilitating the minds of philosophical geniuses and an important chunk of history in our world. Through this book, Justin Pollard and Howard Reid were able to bring to life a long-lost empire that rose and fell, but will never be forgotten. Pollard, Justin and Howard Reid. The Rise and Fall of Alexandria: Birthplace of the Modern World. New York: Penguin Books, 2006.

life in the dithyrambic chorus essays

life in the dithyrambic chorus essays Upon the setting sun I, Hecubus, fondly recall the days of pride and honor I felt in my tribe, as a member of a dramatic, dithyrambic chorus. Acting was not simply my occupation, but a lifestyle highly revered and respected by my fellow Athenian citizens. We entertained, taught moral lessons of the past, illustrated human flaw, but most importantly, we gave the audience a release. During the time I preformed with my chorus, drama was closely tied to the polis, joining the people, the government, and the Gods through public festivals. I felt immense pride to have played and active role in the community bond that was created. The most important of these festivals was, and remains, the City Dionysia. The exhausting four-day competition was held every spring, in honor of the god Dionysos (Amos and Lang 129). The festival opened with a formal and elaborate processional, where I and my chorus of fifty men would perform ceremonial dances at numerous alters, and ended with sacrifices of wine and sweet meat at the sacred precinct of Dionysus. This was a most glorious event surrounded in the beauty and rebirth of the land! A statue of Dionysos, guided by the intense glow of torchlight, was then carried into the theatre and a reenactment of Dionysos' initial entry into Athens was preformed. This statue was a constant presence in the theatre. City Dionysia was highly attended and drew visitors and men of political power from all of Greece. The crowd was not afraid to get into the performances...many times they would cheer and boo, and occasionally throw things at us. Three of the four days were reserved for tragedies, and the fourth day was for satyr and comedies (Cameron and Gillespie 74). Between the great plays, the dithyrambic contests would be held, where the choruses, including my dynamic troupe, would battle each other for the prize. Wine was abundant, and the all day plays and hard stone benches seemed to effect me...